Ethics and Legality in AI Content Creation: EU & US Penalties for Designers and Marketers
AI boosts creativity in graphic design and marketing for multilingual posters and social
videos, but violations like unlabeled deepfakes or copyright infringement trigger massive EU fines up to €35M or 7% global turnover, and US lawsuits with damages.
Copyright and Intellectual Property
AI content needs human input for US copyright eligibility per the Copyright Office; training on protected works leads to suits like Getty vs. Stability AI.
EU AI Act fines prohibited practices up to €35M/7% turnover; US civil penalties include statutory damages up to $150K per infringed work.
Resource: https://www.copyright.gov/ai/
Authenticity and Originality
Disclose AI use to avoid EU labeling mandates; non-compliance risks €15M/3% turnover fines under AI Act Article 50.
US FTC targets deceptive AI claims with civil penalties up to $50K per violation.
Data Privacy and Protection
GDPR violations via AI data use incur EU fines to €20M/4% turnover; US state laws like CCPA add penalties up to $7,500 per violation.
Bias in AI Models
High-risk biased AI faces EU audits and €15M/3% fines; US EEOC probes discriminatory AI hiring/tools with settlements over $1M.
Manipulation and Misinformation
EU bans manipulative deepfakes with €35M/7% fines from Aug 2025; US DEEPFAKES Act proposes civil penalties and bans non-consensual porn deepfakes.
Key EU read: https://www.sdworx.com/en-en/about-sd-worx/press/2025-07-30-european-ai-act-penalties-take-effect-2-august-2025
US resource: https://www.congress.gov/crs-product/LSB10922
Responsible Content Creation
Document human edits and label AI outputs to comply and build trust for Redbubble/YouTube sales.
Emerging Regulations
EU AI Act enforces from 2025 with tiered fines: €35M/7% for bans, €15M/3% for obligations, €7.5M/1% for misinformation; US advances NO FAKES Act for voice/image protections with damages.
Full penalties: https://artificialintelligenceact.eu/article/99/
Official EU AI Act: https://digital-strategy.ec.europa.eu/en/policies/regulatory-framework-ai
